About the Podcast
The 20% Podcast" is an internal Google podcast series designed to bridge the generational gap in understanding evolving market trends and company-wide initiatives. Each episode provides a fresh, younger-generation perspective on recent company news, product launches, and strategic announcements, specifically through the lens of Gen Z Googlers.
Our Value Proposition
The podcast serves as a unique internal resource, translating the nuances of the younger generation's viewpoint into actionable professional insights. We aim to empower Google's professional teams—from Sales and Marketing to Product and Strategy—by offering direct, relevant interpretations of how global and internal events resonate with the Gen Z demographic.
How People Utilised Our Insights
"The 20% Podcast" delivers unfiltered, strategic Gen Z intelligence directly to Google teams, ensuring market relevance and client success.
Our episodes are a vital tool utilized by professionals across the company to:
Future-Proof Client Strategy: Incorporate authentic Gen Z feedback to develop compelling, relevant, and persuasive proposals that accurately reflect the target audience's values and media consumption.
Optimize Audience Reach: Gain the qualitative insights needed to refine targeting and develop more effective campaigns by understanding Gen Z's digital behavior and decision-making process.
Identify Growth Opportunities: Proactively pinpoint shifts in cultural trends and technology, helping teams advise clients on emerging markets and stay ahead of the curve.
Build Internal Empathy: Foster cross-generational understanding within Google, ensuring company strategy is informed by diverse, next-generation perspectives.
This podcast is the critical link for Google and its partners to remain at the forefront of consumer engagement. We've explored key industry questions like:
Is AI good enough for Gen Z?
Is long-form replacing short-form content?
Are content creators the new Hollywood?